Business of Entertainment
Put yourself
in the picture
Business of Entertainment is a self-guided online learning experience presented by Columbia Business School, Bloomberg, and Morgan Stanley.
Go beyond lights, cameras, and action. Explore global opportunities where finance and popular culture come together.
↓
Inside the ‘business’
of show business
Expand your portfolio
Find your place in an industry that generates $703 billion annually and includes cinema, television, music, broadcasting, radio, streaming media, books, and video games.Â
Fund your passion project
Gain insight in how to finance your independent film or music release. Adjust your approach to find the right audience.
Follow a vibrant industry
There’s more to entertainment than red carpet premieres and media blitzes. Learn how your favorite productions come to life.
Learn from the leaders
Twenty industry experts will change the way you think about the entertainment business. Your hard work will earn a certificate from the Columbia Business School.
Bob Bakish
President and CEO, ViacomCBS
Peter Blacker
Marc Chamlin
Chair, Television
Loeb & Loeb
Sean Cohan
Chief Growth Officer and President, International
Nielsen
Charlie Collier
CEO, Fox Entertainment
Kathleen Finch
Chief Lifestyle Brands Officer, Discovery
Jason Flom
Founder/CEO
Lava Records
Robert Friedman
CEO, Bungalow Media + Entertainment and Former Co-Chair, New Line Cinema / President Television
Mark Greenberg
Media Entrepreneur
Former CEO, Epix
Jamie Hector
Actor
Shahid Khan
Managing Partner, MAG
Gary Knell
Chairman,
National Geographic Partners
Kay Koplovitz
Chairman,
Springboard Enterprises and Founder, USA Networks
and Syfy Channel
John Loeffler
EVP and Head of
the New York label,
BMG
Anne Kennedy McGuire
Partner, Loeb & Loeb
Jeff Sagansky
Producer and Media Investor and Former Studio and Network Executive
Lisa Shalett
Chief Investment Officer, Wealth Management,
Morgan Stanley
Marshall Sonenshine
Chairman, Sonenshine Partners
Blair Underwood
Actor, Producer
Barry Weissler
Theatrical Producer
Miklos Sarvary
Carson Family Professor of Business
Columbia Business School
Miklos Sarvary will be your guide, helping you understand how entertainment products are funded, managed, and sold.
Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. A native of Hungary, he has devoted his 25-year career to studying media industries.Â
Sarvary’s most recent research involves agenda setting, user-generated content, social network competition, and online/mobile advertising. For the last decade, he has presented high-quality curriculum for the Media and Technology Program.Â
Sarvary’s conversational teaching style has led many of his students to pursue careers at major media companies over the last ten years.Â
Miklos Sarvary will be your guide, helping you understand how entertainment products are funded, managed, and sold.
Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. His most recent research involves agenda setting, user-generated content, social network competition, and online/mobile advertising. Previously, he studied media and telecommunications competition.Â
A native of Hungary, Sarvary has devoted his 25-year career to studying media industries. For the last decade, he has presented high-quality curriculum for the CBS Media and Technology Program.Â
Sarvary’s conversational teaching style has led many of his students to pursue careers at major media companies over the last ten years. Â
Enroll and begin
Enroll today for $850, and start your journey immediately.
Course topics
Through 20 hours of expert videos and real-world activities, you will become familiar with the industry media, sources of data, and important people to study and follow.
The Industry Landscape
Video, music, news, books, podcasts, and media yet-to-be invented reach us on ever-evolving platforms.Â
The Content Equation
The industry is drawn to certain kinds of projects. You will see how new concepts and familiar content work hand-in-hand.
The Value of Entertainment
Big hits are notoriously hard to predict. Learn how to mix risks with safer investments—and why you can’t get too comfortable.
What you will discover
The value chain revolution
The history of media innovation
How to manage risk
Where to place your bets
How studios use sleeper hits and engineered blockbusters
Opportunities in streaming media
User-generated content
The rise of global markets
Professional niches
Extended profits in sequels, spinoffs, and intellectual property
Vertical integration
Who gets paid and how
Distribution rights
The value of live appearances
What you will become
Knowledgeable
You will gain the specialized vocabulary and concepts of the industry to help make sense of company reports and trade media coverage.
Connected
You will see how the powerful decision-makers of the entertainment business work together and compete. Your mindset will shift from “consumer” to “producer.”
Selective
You will learn to focus on most important details in a successful media venture—and not be distracted by less important factors.
Empowered
You will find the confidence to claim a place in the entertainment industry through your insights and understanding of the “big picture.”
Reserve your seat
Enroll today for $850, and we will send you an email to let you know how to get started.